5th March 2020
Museum of Londoners – Waltham Forest’s local mums-to-be
The latest in the Museum of Londoners photo series celebrates local mums-to-be, who have welcomed their new arrivals in 2019 in Waltham Forest, the Mayor’s first ever London Borough of Culture. As part of the museum’s support for Waltham Forest, this series of high-impact photography will adorn the exterior of the museum’s new home in West Smithfield, part of the City of London’s Culture Mile, which stretches from Farringdon to Moorgate.
From Leyton to Chingford, each woman and her bump are captured in a unique setting special to them: at home, at work, or at local landmarks highlighting their connection to the surrounding area.
The latest collaboration between the Museum of London and creative agency Kessels Kramer, perfectly captures the diverse, inspiring and individual personalities of Waltham Forest, helping to cement that the new Museum of London will be truly reflective of London and Londoners.
The photographer behind the series, London-based Lucy Alex Mac, has previously worked with publications like ES Magazine and i-D Magazine. Through her work, Mac has worked with flamboyant and offbeat personalities, all portrayed on frames as unconventional as their characters.
Read more here.